There's another compelling reason to bring back a cheaper MacBook: It's the perfect way to court disgruntled Windows users, something Apple hasn't really done since its "Get A Mac" ads from the mid-2000s. I figure the unbridled success of the iPhone and iPad made Apple focus less on directly competing with Windows. The sleek designs of the 2011-2015 era MacBook Air and Pros were their main selling points, but Apple's push towards USB-C-only machines and unreliable butterfly keyboards later made it clear it wasn't totally focused on Macs.
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中国企业进入游艇制造业,大致有三条路径:一是自主创牌、深耕制造;二是上市公司多元化布局;三是跨界并购海外高端品牌,借资本迅速切入。